April 21st, 2015 → 12:00 am @ iowawebguy // No Comments
What has become a very hot topic the last few months is Google’s new search algorithm update some call “Mobilegeddon.”
In late February Google announced it was going to use “mobile-friendliness” as a “ranking signal” in how they rank and display search results.
So get ready! Google is now favoring MOBILE-FRIENLDY websites starting TODAY! April 21, 2015.
Is your site mobile-friendly? You can check using Google’s Mobile Test here:
Obviously, every site on the web isn’t mobile-friendly… and it takes time to make the transition. Heck some sites may not need to be mobile–it depends on your audience and competition. But you do want to provide the best possible experience for the user.
DON’T FREAK OUT.
I’m not freaking out. Keep calm… This site is not mobile-friendly yet either. All good things take time. Also, don’t just do something because it’s the buzz. Research. Have a plan. Then execute.
We’ve been really focused on mobile for the last few years especially responsive web design. We’ve also been transitioning client sites that rely on search engine results to drive business to their site.
There’s not a one-size-fits-all solution and transitions do take time. If you haven’t updated your website in the last couple years, this may be the best time!
Here’s a link to the Google webmaster article discussing the change.
As always, if you need help or have questions, contact me.
–Iowa Web Guy
August 30th, 2011 → 12:36 am @ iowawebguy // No Comments
One of the most common misconceptions surrounding the web right now is a “mobile web site” and a “mobile-friendly web site.” The difference is much more than a name.
Mobile-Friendly Web Site
A mobile-friendly web site is a traditional web site that is designed to display correctly on a mobile device. The design and functionality are exactly as they would be on your computer. Of course, there are some differences as mobile devices vary on the use of interactivity such as Flash.
Mobile Web Site
Alternatively, a true mobile web site is designed and optimized to display on a mobile device. Because a mobile device has a smaller screen, only “on-the-go” content is displayed. Fewer and lower quality graphics should be used as mobile web sites should also take bandwidth into consideration to speed up load times.
Mobile Web Site Strategy
There are several strategic decisions that will need to be taken into account:
Example
Here is an example using Panera Bread. They do a really good job optimizing their traditional web site for their mobile web site.
Do you have a mobile site and how does it measure up?
–Iowa Web Guy
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