Knoxville Raceway Launches Mobile Apps

August 3rd, 2012 → 1:13 pm @ // No Comments

I’ve been working with Knoxville Raceway now for over 8 years. They are a perfect case study, which I should probably do now that I’m writing about it. It’s always fun working with clients that like to invest in new technology and like to be on the forefront.

We recently launched a Mobile App available on all major device platforms. The app really gives up-to-the-minute information to the user and provides a portal for fans to interact not only with Knoxville but each other!  (I will write a more detailed blog about the app and app development soon.)

If you’re interested in a mobile app or have questions, feel free to give me a shout!

For now, here’s the official press release:

Friday, August 03, 2012 (Knoxville, IA) Knoxville Raceway is pleased to announce the launch of their Mobile Apps available on iPhone, Android and BlackBerry.

The apps allow mobile users to access Knoxville Raceway information on-the-go. The mobile app features Live Results, News, Driver Information, Points, Live Results, Schedule, and a social media feed to interact with others talking about #KnoxvilleRaceway.

“This is a great resource for our fans to stay up-to-date on Knoxville Raceway information anywhere in the world.” said Brian Stickel, Director of Marketing. “We are excited to continue utilizing state-of-the-art technology at the Sprint Car Capital of the World.”

Knoxville Raceway mobile apps were developed by ( and Iowa Web Development ( who has provided web site development and hosting services for Knoxville Raceway since 2004.

The mobile app can be found directly here:




Blog &Mobile Development

Mobile Web Site vs. Mobile-Friendly Web Site Development

August 30th, 2011 → 12:36 am @ // No Comments

One of the most common misconceptions surrounding the web right now is a “mobile web site” and a “mobile-friendly web site.”  The difference is much more than a name.

Mobile-Friendly Web Site
A mobile-friendly web site is a traditional web site that is designed to display correctly on a mobile device. The design and functionality are exactly as they would be on your computer. Of course, there are some differences as mobile devices vary on the use of interactivity such as Flash.

Mobile Web Site
Alternatively, a true mobile web site is designed and optimized to display on a mobile device. Because a mobile device has a smaller screen, only “on-the-go” content is displayed. Fewer and lower quality graphics should be used as mobile web sites should also take bandwidth into consideration to speed up load times.

Mobile Web Site Strategy
There are several strategic decisions that will need to be taken into account:

  • Do you need a mobile or a mobile-friendly web site?
  • What elements of your traditional web site will you consider “on-the-go” content?
  • How many graphics will you use?
  • How will you display interactive elements on the mobile site?

Here is an example using Panera Bread. They do a really good job optimizing their traditional web site for their mobile web site.

Do you have a mobile site and how does it measure up?

–Iowa Web Guy

Blog &Mobile Development &Questions &web development &Web Strategy